1. Believe In Your Brand.
First and foremost, it is critical that you believe in your business and in what you can offer to the community. When you believe in your company and your product, it's not only easier to sell your services - it's also easier to muster the motivation required to continuously grow your business.
2. Think Long-Term.
Ideally, your business will be a part of the professional community at the Lake of the Ozarks for many years. In order to survive, you have think long-term. That means that you take time to plan and prepare before launching new products/services, expanding, hiring new employees, or taking other big steps within your company. Don't leap before you have evaluated whether or not you will be able to sustain your jump.
3. Make Cash Flow Your Priority.
Cash flow is the lifeblood of a successful business. In order to survive, your business must have enough money coming in to support its expenses, both fixed (rent, electricity, employee wages) and adjustable (marketing, new business cards, office decor). Since your fixed expenses are non-negotiable, make sure you have enough cash flow to cover them before spending money on the extras.
4. Network, Network, Network.
We've said it before and we'll say it again - people want to do business with people. One of the best ways to ensure success for your company is to build a strong network with your local community. Ideally, this network will not only buy your products/services directly - they'll refer your business to their friends, families, and coworkers. Traditional advertising methods have their advantages, but they can't compete with the marketing power of face-to-face networking.
5. Cut Costs Wherever Possible.
Even if your business is thriving, you can increase your company's bottom line by not spending more than necessary. There are any number of different ways to lower your costs. You could shop for pre-owned office decor instead of buying brand new pieces, for example, or you could consider hiring outside contractors/agencies to perform certain jobs on an as-needed basis (rather than hiring a full-time employee to manage them).
6. Overestimate Expenses And Underestimate Revenues.
Building a budget for your business is essential, and so is the way you go about it. When estimating your budget, round up how much you think you will have to spend and round down how much you think you will earn. Hopefully you'll be pleasantly surprised, but this way you'll be prepared in the event that the cash doesn't flow as you'd hoped.
7. Get Involved.
Your company's reputation is its most valuable asset. Of course, reputation can't be built in a day - it takes an ongoing investment of time and energy to build a strong reputation that will help you earn new and repeat business. One of the best ways to improve your company's reputation is to get involved and to give back to the community. If people see that you are committed to your local community, they will be more inclined to support your business.
8. Don't Do It Alone.
The most successful businesses have a strong support system. No entrepreneur can do everything alone - in order to help your business truly succeed, embrace the collective power of building a strong, underlying foundation of friends, family, and community professionals who are dedicated to your company's success.
If you are looking for a community of like-minded professionals committed to helping your company succeed, look no further than Lake Area Chamber. We are committed to supporting local businesses through a variety of benefits and involvement opportunities, and we would be honored to do everything we can to help you grow your business at the Lake of the Ozarks.
To learn how Lake Area Chamber of Commerce can help you, check out our member benefits. As always, feel free to call us at (573) 964-1008 with any questions you may have!
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